Brand Strategy
Logo Design
Visual Identity
Brand Identity
XHEDGERS is a modern prop trading platform that introduces an innovative approach to funding traders through a more sustainable model. Operating in a competitive and rapidly evolving industry, the brand needed a distinct identity that would clearly communicate its values and unique approach.
Problem statement: The challenge was to establish a strong and credible brand that resonates with experienced traders. With trust and resilience being key factors in the world of prop trading, XHEDGERS needed an identity that would reflect its commitment to stability, long-term growth, and trader success.
Solution: We developed a comprehensive brand identity that embodies the core values of strength, resilience, and sustainable trading. The design reflects the brand’s commitment to stability and reliability, creating a strong foundation for traders seeking a trustworthy prop trading platform.
XHEDGERS
Logo, Brand Identity, Brand Guidelines, Design Examples
Hero + Sage = XHEDGERS
The XHEDGERS brand is built on the Hero and Sage archetypes, embodying the balance between courage and wisdom. It represents traders who make bold yet calculated decisions, seamlessly connecting action with intellect. XHEDGERS emphasizes the power of strategic thinking, discipline, and resilience—empowering traders to navigate the markets with confidence and precision.
Inspirational, but also analytical. We motivate customers to take action, but we support them with thorough information and knowledge.
Our vision is to become a global leader in the new category of prop trading, where the emphasis is on sustainable success. We want to be an example of long-term success in investing, where our clients prosper thanks to our support and sustainable practices.
Our mission is to provide our clients with the tools and education needed for long-term success. We are committed to creating an innovative and fair business environment that supports sustainability and growth, where every trader can fully develop their potential.
The logo depicts a rhinoceros, chosen for its strong alignment with the brand’s core values. It embodies strength and stability, mirroring the reliability of XHEDGERS traders’ strategies. The rhinoceros also represents resilience and patience—qualities essential in prop trading, where navigating market volatility and waiting for the right opportunities are key. Its thick skin serves as a metaphor for a trader’s ability to withstand external pressures. Additionally, the rhinoceros is a symbol of rarity and the need for protection, which in parallel reflects the traders' care for the portfolio and its protection against risks.
The rhinoceros is embedded in the shield, which underlines the values of protection and safety, and personifies the brand's commitment to protect its clients' investments and promote sustainable business practices.
The XHEDGERS brand primarily relies on black and white, forming the foundation of its visual identity for a clean and modern aesthetic. Green serves as an accent color, used selectively to highlight key elements.
Green was chosen for its strong associations with growth and prosperity, reflecting XHEDGERS' commitment to fostering the success of its traders. It also symbolizes protection and sustainability—essential principles in portfolio management and long-term investments. Lastly, green is linked to positive market trends and successful trades, reinforcing the brand’s dedication to delivering outstanding results.
Headings and subheadings are set in the geometric sans-serif font Ofelia Display, always in capitals. With its clean, minimalist design and sharp edges, it offers excellent readability while complementing other brand elements.
For body text, we use the Ofelia Text family, specifically designed for readability in longer passages. This ensures visual consistency with the headings while maintaining clarity and ease of reading.
We created comprehensive brand guidelines that define both the strategic and visual foundations of XHEDGERS. It outlines key brand elements such as core attributes, target audience, archetype, tone of voice, mission, vision and values, ensuring a clear and consistent brand direction. Alongside these strategic principles, it provides detailed guidelines for logo usage, typography, color palette, and overall visual identity. Brand guidelines ensure that everyone working with the brand—designers, marketers, and collaborators—can maintain a unified and cohesive brand presence across all platforms.
