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Christmas card design for Generali
PF for Generali

Print Design

Illustration

Generali is an established insurance company that stands at the forefront of the industry.

In connection to end of the year, they needed a card expressing gratitude to their partners and clients.

Client

WMC/GREY

Deliverables

New Year PF Card

Solution

By effectively transforming the brand's traditionally serious color palette into a playful minimalist design, we've created a card that speaks volumes. The pure white represents white snow, while bold red, the brand's primary color, elegantly frames the typography and company logo. The custom-made illustration was skillfully crafted imitating paper cut technique, portraying a snowy landscape that echoes the season's sentiments.

Christmas card for Generali
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