Brand Strategy
Logo Design
Brand Identity
Jakub Kovařík is a trader, investor, and mentor who is passionate about sharing his knowledge and helping others succeed in trading and investing. As the founder of EliteWays (formerly Burza Živě) and other ongoing projects, he has established himself as a trusted voice in the financial education space. Now, as he begins building his personal brand, Jakub aims to grow his presence on platforms like Instagram, Facebook, YouTube, focusing on educating beginners and sharing engaging content such as vlogs, podcasts and educational posts.
Problem statement: Despite his established expertise, Jakub is in the early stages of building his personal brand and facing the challenge of creating a consistent and professional identity. With plans to expand his reach across social media and a future website, he needed a unified brand experience that would make his content easily recognizable and appealing to his audience, particularly beginners in trading and investing.
Solution: To support Jakub’s personal brand journey, we developed a brand identity that reflects his vision, values, and goals while addressing the needs of his target audience.
Jakub Kovařík
Logo, Brand Identity, Brand Guidelines, Design Examples
Jakub Kovařík's personal brand was built to reflect his ambition to become a trusted guide for individuals on their journey to financial freedom. The strategy focuses on creating a clear, professional, and approachable identity that resonates with beginners and experienced traders alike. By emphasizing credibility, transparency, and education, the brand aims to provide practical knowledge and inspire confidence in its audience.
Clarity ┃ Transparency ┃ Accessibility ┃ Professionalism ┃ Ambition ┃ Education ┃ Motivation ┃ Credibility ┃ Human approach
To become a trusted guide and inspirer for individuals who want to break free from financial constraints and achieve financial freedom through education and strategic investing.
To deliver clear, accessible, and practical information that equips our followers with the skills and confidence needed for successful trading and investing, all while emphasizing long-term growth, risk management, and a responsible approach to finances.
The logo consists of a monogram and a logotype, which together form a harmonious and attractive whole.
The monogram of the name Jakub Kovařík uses rounded shapes to create a friendly and approachable impression. It is carefully designed to look modern and pleasant, reflecting the values and personality it is intended to represent.
The elegant and simple logotype complements the monogram, ensuring a clean and professional look and contributing to the overall visual balance.
Blue as the primary color of the visual identity was chosen due to its association with trust, stability and professionalism. Blue also evokes calm, reliability and openness - values that the Jakub Kovařík brand actively represents.
In the brand's visual identity, we use the modern and clean Poppins font, which supports the professional and at the same time accessible character of the Jakub Kovařík brand's communication.
The visual identity of Jakub Kovařík's personal brand emphasizes authenticity and a personal approach. The photographic materials should reflect the real atmosphere and environment in which Jakub moves - for example, an office, studio, events or other environments that are close to his daily work and life. In this way, a connection is created between the personal brand and the real world in which Jakub operates.
We created a comprehensive brand manual to ensure consistent representation of the brand across all platforms. It includes guidelines for logo usage, typography, color palette, and visual style, providing a clear framework for maintaining the brand’s identity. This serves as a valuable tool for designers, marketers, and collaborators.
