Tricent is a digital solution dedicated to safeguarding shared files, namely automatic unsharing of files shared on Google Workspace and Microsoft 365 platforms.

‍Problem Statement: Tricent has recently launched a redesigned website with a fresh visual aesthetic; however, it has yet to fully align with their marketing objectives. In this long-term collaboration with Tricent's marketing team, we aimed to overhaul the website's content and sections to optimize conversion rates and stay relevant to brand's developing strategy.